GuestSmart
CAMPAIGN ORCHESTRATION

Automated Marketing with a Personal Touch

Create sophisticated marketing campaigns that automatically deliver the right message to the right guest at exactly the right moment.

GuestSmart's Campaign Orchestration module transforms how hotels communicate with guests by combining powerful automation with hyper-personalization. Design, launch, and optimize campaigns that deliver relevant messages across the entire guest journey, driving engagement, direct bookings, and loyalty.

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Campaign Orchestration
Campaign Orchestration Dashboard

Campaign Performance

Automated personalization with real-time insights

Pre-Arrival Campaign
Active
Email Open Rate 38%
Conversion Rate 26%
Automated

Spa upsell offer sent to 15 guests based on preferences

A/B Test

Version B showing 42% higher engagement than Version A

What Makes Our Campaign Orchestration Different

Journey-Based Automation

Beyond simple scheduling

Unlike basic email tools, our Campaign Orchestration automatically triggers communications based on guest journey stage, behaviors, and preferences, ensuring relevance and timeliness without manual intervention.

Dynamic Personalization

Truly individual communications

Move past simple name insertion to true 1:1 messaging. Each communication is dynamically assembled for each recipient, with content, offers, and even timing based on individual preferences and behaviors.

Multi-Channel Coordination

Cohesive guest conversations

Orchestrate seamless campaigns across email, SMS, web, and mobile app notifications, maintaining consistent messaging while respecting each guest's channel preferences.

Continuous Optimization

Self-improving performance

Built-in testing and analytics continuously optimize campaign performance, automatically adjusting content, timing, and targeting based on real-time results.

Direct Booking Focus

Drive revenue that matters

Our campaigns are specifically designed to strengthen direct relationships and increase direct bookings, with proven strategies to convert OTA guests and reduce commission costs.

Intelligent Campaign Management

GuestSmart's Campaign Orchestration follows a sophisticated four-stage process that combines automation with personalization:

1. Design

Create campaigns using intuitive visual builders, customizable templates, and dynamic content blocks. Set targeting parameters, triggers, and goals tailored to your specific objectives.

2. Automate

Establish triggers based on guest journey stages, behaviors, or preferences. Define optimal timing and channel selection for each campaign component, letting the system handle execution.

3. Personalize

Leverage guest profiles to dynamically personalize every aspect of your communications—from subject lines and content to offers and imagery—creating truly relevant messages for each recipient.

4. Optimize

Analyze performance in real-time and automatically adjust campaigns based on results. A/B testing, performance analytics, and machine learning continuously improve effectiveness over time.

Campaign Management Process

Automation and Personalization Working Together

The Campaign Orchestration module combines sophisticated automation with hyper-personalization to create a powerful marketing engine that:

  • Delivers the right message to the right guest at exactly the right moment
  • Creates truly personalized communications at scale without overwhelming your team
  • Continuously learns and improves with each campaign, getting smarter over time
  • Provides actionable insights to help refine your marketing strategy

Campaign Orchestration Features

Visual Campaign Builder

Create sophisticated multi-step campaigns using an intuitive visual interface, without the need for technical expertise or coding knowledge.

Key Capabilities

  • Drag-and-drop campaign design
  • Multi-step journey visualization
  • Decision branch creation
  • Timing and delay settings
  • Channel selection and coordination
Benefit

Easily design complex, multi-touchpoint campaigns that automatically guide guests through personalized journeys based on their actions and preferences.

Journey-Based Triggers

Automatically initiate and advance campaigns based on guest journey stage, behaviors, preferences, and other relevant triggers.

Key Capabilities

  • Pre-stay, in-stay, and post-stay triggers
  • Behavioral event activation
  • Time-based sequences
  • Segment entry and exit triggers
  • Special occasion recognition
Benefit

Deliver perfectly timed communications that arrive when they're most relevant to each guest, increasing engagement and conversion rates.

Dynamic Content Personalization

Create truly personalized communications by dynamically assembling content based on each recipient's unique profile, preferences, and behaviors.

Key Capabilities

  • Dynamic text personalization
  • Conditional content blocks
  • Personalized imagery selection
  • Individualized offer creation
  • Language and currency adaptation
Benefit

Move beyond basic name personalization to create communications that feel individually crafted for each recipient, dramatically improving engagement and response rates.

Multi-Channel Delivery

Orchestrate seamless campaigns across email, SMS, web notifications, mobile app, and other channels while maintaining consistent messaging and respecting guest preferences.

Key Capabilities

  • Cross-channel campaign coordination
  • Channel preference recognition
  • Channel-specific content adaptation
  • Fallback channel configuration
  • Unified messaging consistency
Benefit

Reach guests through their preferred channels while maintaining a cohesive experience, maximizing engagement without becoming intrusive.

A/B Testing & Optimization

Continuously improve campaign performance through automated testing, analysis, and optimization of content, timing, and targeting.

Key Capabilities

  • Automated A/B/n testing
  • Performance-based content selection
  • Send time optimization
  • Subject line testing
  • Offer and call-to-action optimization
Benefit

Continuously improve campaign performance over time, with the system automatically applying successful elements to maximize results.

Performance Analytics

Gain deep insights into campaign performance with comprehensive analytics that connect marketing activities directly to bookings, revenue, and guest satisfaction.

Key Capabilities

  • Campaign performance dashboards
  • Revenue attribution tracking
  • Channel effectiveness comparison
  • Segment response analysis
  • ROI calculation and reporting
Benefit

Understand exactly how your campaigns impact the bottom line, with clear visibility into which strategies deliver the highest return on investment.

Drive Results Throughout the Guest Journey

Pre-Stay Campaigns

Build excitement and enhance the upcoming stay while creating opportunities for ancillary revenue.

Example Campaigns

  • Booking confirmation and welcome
  • Pre-arrival preference collection
  • Targeted pre-stay upsells
  • Local experience recommendations
  • Check-in information and preparation
Key Benefits
  • Increase pre-arrival ancillary revenue
  • Build anticipation for the stay
  • Collect valuable preference information
  • Streamline the arrival experience

In-Stay Campaigns

Enhance the on-property experience through timely, relevant communications that improve satisfaction and drive additional revenue.

Example Campaigns

  • Arrival welcome and orientation
  • Daily activity recommendations
  • Service recovery after issues
  • Special event promotions
  • Mid-stay feedback collection
Key Benefits
  • Improve the on-property experience
  • Increase ancillary spending
  • Address service issues promptly
  • Deepen the guest relationship

Post-Stay Campaigns

Maintain the relationship after departure to drive reviews, referrals, and repeat bookings.

Example Campaigns

  • Thank you and feedback request
  • Review solicitation
  • Return stay offers
  • Loyalty program enrollment
  • Anniversary and special occasion recognition
Key Benefits
  • Increase positive reviews
  • Drive direct repeat bookings
  • Strengthen long-term loyalty
  • Gather valuable feedback

Strategic Campaigns

Address specific business objectives through targeted campaigns designed to drive particular behaviors or outcomes.

Example Campaigns

  • OTA guest conversion to direct
  • Loyalty program engagement
  • Shoulder season promotions
  • Package and upsell offers
  • Abandoned booking recovery
Key Benefits
  • Reduce OTA dependency
  • Increase loyalty program value
  • Drive bookings during need periods
  • Maximize total guest value

See It In Action

The OTA Conversion Journey

Before GuestSmart

A guest who books through an OTA remains an anonymous customer, with the hotel having limited ability to establish a direct relationship or encourage future direct bookings.

With GuestSmart

The Campaign Orchestration module identifies OTA guests and automatically initiates a strategic conversion journey: a warm pre-arrival message with preference collection, personalized in-stay communications, and post-departure messaging that highlights the benefits of booking direct next time—including a personalized offer based on observed preferences during their stay.

The Anniversary Celebration

Before GuestSmart

A couple celebrating their anniversary receives the same generic communications as all other guests, missing the opportunity to create a special, memorable experience.

With GuestSmart

When a special occasion is identified (either directly stated or inferred from behavior), Campaign Orchestration automatically triggers a personalized journey with pre-stay celebration package suggestions, special on-property recognition, and post-stay relationship building that acknowledges the importance of their milestone.

The Abandoned Booking Recovery

Before GuestSmart

A potential guest who begins the booking process but doesn't complete it is typically lost, with no systematic follow-up to recover the booking.

With GuestSmart

The Campaign Orchestration module automatically identifies abandonment patterns and triggers a recovery campaign with perfectly timed messages that address likely booking barriers based on behavior analysis—from reassurance about flexible cancellation policies to targeted offers that match the specific rooms or rates being considered.

The Loyal Guest Recognition

Before GuestSmart

Repeat guests might receive the same generic communications as first-time visitors, missing opportunities to recognize their loyalty and deepen the relationship.

With GuestSmart

Campaign Orchestration automatically adjusts the communication journey for returning guests, acknowledging their history with the property, referencing previous preferences and experiences, and offering recognition that makes them feel valued—strengthening loyalty and increasing lifetime value.

Measurable Results

Key Performance Indicators

38%

increase in email open rates

42%

higher click-through rates

26%

growth in direct bookings

31%

increase in pre-arrival upsells

3.4x

ROI on campaign investment

*Based on average results across GuestSmart customers after 12 months

Learn More About Campaign Orchestration

Whitepaper

The Future of Hotel Marketing Automation

Learn how AI-powered personalization is transforming hotel marketing campaigns and driving unprecedented results.

Download Whitepaper
Case Study

How Luxury Resort Increased Direct Bookings by 42%

See how an upscale beach resort transformed its marketing strategy and dramatically reduced OTA dependency.

Read Case Study
Webinar

Creating Automated Guest Journeys That Convert

Join our experts as they demonstrate how to design and implement effective, automated marketing journeys.

Watch Recording
Guide

Building Your Direct Booking Recovery Strategy

A practical guide to creating campaigns that recapture direct bookings and reduce OTA dependency.

Download Guide

Ready to Transform Your Guest Communications?

Discover how GuestSmart's Campaign Orchestration can help you create sophisticated, personalized marketing campaigns that drive engagement, direct bookings, and loyalty.

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